Customer Survey's

Satisfying customers is an increasingly high priority for leading companies. Small wonder since keeping customers is cheaper than acquiring new ones (between 50% to 100% ). Managing to exceed customer expectations is often a good way to compete on value rather than price.

No progress can be made without measurement. It is vital not to assume you know what your customers think of the service but instead to measure the actual service provided.

In designing a customer survey the key questions are:

• What needs to be measured and how do we obtain meaningful data?

• What do we mean by the customer? Is it the buyer, the user or the decision maker?

• How can measurement be transformed into action?

With a track record of implementing successful customer satisfaction surveys Paul M Hipwell can help answer these questions. We can provide the complete service of designing and implementing a survey that meets the needs of your company and customers.

Paul M Hipwell has been working with a range of organisations helping them build a better understanding of their customer's needs and future requirements. This quote from a recent customer highlights the benefits: "we were particularly impressed by how much information you were able to extract during your telephone interviews which was very relevant to our business planning process".

To find out more please call us on 01934 733411 or e-mail PaulHipwell@thewaterplace.co.uk